Hah, of course it isn't.

It has no reason to be.

If the media was truly fair and balanced, it'd be boring, and it would make no money because people don't want boring. And people in 2017 have the attention span of a rock, so if a news article doesn't offer an instant reward, the consumer clicks away. Same with grabbing magazines and newspapers at stores and stands, etc.

But contrary to popular belief, this isn't really the media's "fault", per se. The current media is simply a monster created by the very people who complain about it.

What gets rewarded, gets repeated.

In other words, its the consumers that have made clickbaity bullshit profitable, and yet they are dumb enough to demand something else than what they themselves are constantly rewarding.

See, people have this illusion that a media outlet has a goal other than maximizing profits. As if "integrity" is something that a media outlet aspires to achieve just because. It will attempt so if there is a profit to be made.

But there isn't, not right now.

And it's the people's fault; the consumers create the environment in which companies operate.