Here's How Facebook Actually Help in Winning Elections

Mark Zuckerberg is trying hard to convince voters that Facebook had no nefarious role in this election. But according to President-elect Donald Trump's digital director Brad Parscale, the social media giant was massively influential—not because it was tipping the scales with fake news, but because it helped generate the bulk of the campaign's $250 million in online fundraising.

"Our biggest incubator that allowed us to generate that money was Facebook," says Parscale, who has been working for the campaign since before Trump officially announced his candidacy a year and a half ago. Over the course of the election cycle, Trump's campaign funneled $90 million to Parscale's San Antonio-based firm, most of which went toward digital advertising. And Parscale says more of that ad money went to Facebook than to any other platform.