Facebook is a ‘Pay to Play’ platform?

Busting the myth that you are going to become a Facebook millionaire off a $5 ad set. 🤩🤑

Facebook is not this magic pill or unicorn for your business. YOU ARE. 🦄

If you don’t have the budget to dedicate to Facebook ads, that’s okay. My advice would be to start investing in building up other areas of your business so that you can work up to building and investing in a Facebook ad STRATEGY. I also suggest you don’t start advertising unless you’ve researched how to advertise on FB ads and have a strategy in place.

Because the truth is that you need to have a little money to invest in ads in order to give them enough momentum to take off. The algorithm needs enough data to get you results and that requires money! Facebook is a “pay to play” platform.

You need to be realistic about your goals and expected outcomes. You also need to look at all the benefits FB ads are providing for your business outside of simple ROA. Lastly, you need to have a strategy in place before rolling out ads. If you don’t have a funnel, a road map, an idea of where you are going, it’s like setting fire to all your hard earned money.

You are NOT going to become a Facebook millionaire overnight by spending $5 a day. You will however have a good chance at getting a decent return on your investment if you dedicate enough time, budget, education, data review, quality content, and strategy to your ad campaigns. ✌️