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RE: Facebook Denies Helping Advertisers Target Vulnerable Teen Users
Facebook already has AI algorithms to measure emotional state of users. The proof is that it can detect suicide risk and send a message letting ask for professional help. Twitter and other social networks use similar deep learning software. I don´t know if that may also being used for advertising too.
https://www.wired.com/2017/03/artificial-intelligence-learning-predict-prevent-suicide/