Facebook’s attempt to recreate the old Facebook within Facebook has been abandoned.

Campus, the blue app’s area for college students, is dying.

Facebook is shutting down Campus

Facebook is closing down Campus, a component of its program aimed at college students, less than two years after its launch, the latest blow to the company’s efforts to retain younger users. Users on campus could receive a customized news feed and participate in college-related groups, activities, and chat rooms. It also had a directory where users could look for and friend other students who were also using the program.

In an email to The Verge, Facebook spokesperson Leah Luchetti said, “We’ve chosen to stop our Facebook Campus experiment.” “We learnt a lot about the best methods to serve college students, and Facebook Groups is one of the most effective tools for bringing them together.” We’ve informed students in the test schools that Campus would no longer be available and recommended that they join relevant college Facebook groups.”

All profiles, groups, postings, events, and other Campus content would be permanently wiped, according to Luchetti. Before March 10th, when the section becomes unavailable, users can retrieve their Campus data.

Facebook users were notified of the closure through an in-app message.
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