Instant Articles is now available on Facebook’s Messenger
The popular type of article called as Facebook’s Instant Articles will now be available on its Messenger application. Facebook announced in the official blog.Currently the Instant Articles will be available to Android devices first and on iOS in the coming weeks.To identify the article is a instant one users will see a lightning bolt on the top right cornerof some links shared in Messenger which indicates it is an Instant Article, when the update is rolled out.
What are Instant Articles by Facebook
Instant Articles is a service wherein publishers allow Facebook to publish their entire content on the platform, and is loaded within the app itself. This gives Facebook control of the environment in which it is read, and optimise it for faster consumption. Websites usually have badly optimized javascript with external plugins that slow them down, as a compromise for features being served to readers.Earlier Google has launched similar service in which user can search and view better with itsAccelerated Pages, which speeds up load times by plugging a piece of Google code into publishers’ websites.
Indian Publisher and Facebook’s Instant Articles
Currently there are five Indian publishers viz.
- India Today
- The Quint
- Aaj Tak
- Hindustan Times
- Indian Express
who uses this platform to deliver the articles to the users.