Well, most people self-censor anyway, so I'm not sure if Steemit would be a huge draw because of this - but it certainly could attract some people who grow weary of the Facebook policies. Promoting that may be better than constantly promoting "Make money online!" to the jobless and the scammers in the world.

You know what would be even more attractive though? A good interface. But who gives a shit about that, right? Why would a social media website need to be functional and attractive? I'm sure nobody cares about that.