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RE: Is This The End For Facebook Pages?
Hey @valg,
force them to spend money on advertising in order to reach more of their own fans.
Hasn't this always been Facebook's intent? Getting eyes on a page has become steadily less effective and increasingly expensive for some time.
I spent a couple years starting approximately three years ago writing and publishing fiction. Bestselling authors spending a minimum of $100 a day, every day, PER BOOK, to keep total royalties close to and above $10k/month was the norm. By the time I got out, that ROI was steadily decreasing each month... heaven knows what it is now.
Yes it seems it’s been their intent always. They just had more opportunities for growing things organically at first, then slowly starting hashing that down gradually so that you reached less and less of your own following. Now it’s been further reduced aggressively to giving little chances for organic growth even more than ever before.