I still see steem as a social media platform which usually heavilly relay on the number od active users. Stemmit bloggers are not big enough to get sponsered from bigger companys for example with product placements. lets be honest if you ask 100 people on the street about steem , there will be maybe on which heard of it. at the moment steem just can try to get a bigger piece of the cryptomarket and their users- its not an competitor to facebook twitter or reddit.