Reekado Banks, L.A.X, Humble Smith light up Benin at the Closeup Cool Breeze party

L-R Tolu Salu, Category Manager, Oral Care, Unilever Nigeria
Plc.; Reekado Banks and Tade Oke-Egbe, Head of Modern
Trade, Unilever Nigeria Plc. at the Closeup Cool Breeze city
party which held on Friday December 15, 2017 at Club Joker,
Benin City, Edo State.
Superstar artistes Reekado Banks, L.A.X and Humble Smith
got fans in the ancient city of Benin dancing to hits like Easy
‘Jeje’, Problem, Caro, Ginger, Osinachi, Focus and many
more at the Closeup Cool Breeze #CoolLikeThatBenin city
party which went down on Friday December 15, 2017 at Club
Joker, Benin City, Edo State.
The party also featured a special performance by finalists of
the #CoolLikeThat music challenge - a competition aimed at
discovering the next music star from Benin.
Tolu Salu, Category Manager, Oral Care, Unilever Nigeria
Plc.; winner, #CoolLikeThat music competition and Tade
Oke-Egbe, Head of Modern Trade, Unilever Nigeria Plc. at
the Closeup Cool Breeze city party which held on Friday
December 15, 2017 at Club Joker, Benin City, Edo State.
The winner of the challenge walked away with an iPhone 7,
including an opportunity to perform with Reekado Banks at
the grand finale of the #CoolLikeThat campus party in
Lagos.
Speaking at the event, George Umoh, Brand Manager
Closeup, Unilever Nigeria Plc. described the toothpaste as
one that gives people the confidence and courage to act on
their desires and confidently break barriers, he also
introduced the new variant – Closeup Cool Breeze.
“Closeup Cool Breeze toothpaste gives you that confidence
to achieve your set goals by guaranteeing 24 hours of fresh
breath. Young people today are very aspirational, goal
oriented and result driven. Because we believe in the youth
and possibilities, and also want to be a part of their success
stories, we are launching the new Closeup Cool Breeze
toothpaste which is specially formulated with antibacterial
mouthwash formula, calcium fluoride and peppermint to
address the major oral care issues – bad breath, tooth
decay and weak tooth.”Lucky fans at the event and participants of the
#CoolLikeThat music challenge also walked home with cool
prizes like iPhone 7, customized T-shirts, branded dog tags,
mix-tapes and other amazing prizes.
The next stop for the Closeup Cool Breeze
#CoolLikeThatParty train is the University of Lagos (UNILAG)
in January.