The challenge for Ethereum is that they are to a large measure not in control of their own fate. Lots of 3rd parties need to make it relevant. There are lot trying but so far only great ideas with no demonstrated use cases. It will be interesting to see where it all goes. If something great can happen this year they have a shot. In the meantime people still equate crypt as bitcoin and it has a huge advantage. But they need to decide what they truly are a currency or a store of value and bitcoin will also face the toughest regulations. Let's hope for the best for both.