For those that are curious, wonder how it will effect things, etc. Here are probably the two things most people want to know about the upcoming Hard Fork. From the article:

"So Ethereum is going to hard fork again? Will there be a third ethereum coin?

No, there won’t be. Because of the Ethereum-Ethereum Classic and the Bitcoin-Bitcoin Cash hardforks, people have started to assume that all hard forks are bound to cause chain splits. That is simply not the case.

The reason why those forks split the chain was because the changes proposed (the ethereum hardfork and the Segwit activation) were so controversial that not everyone was on board.

However, these upgrades have been unanimously agreed upon for a long time.

"So, is the value of ether going to go up?

We don’t know, we are not financial advisors. You need to do your own research before you invest in a coin. However, what we can say for sure is that they last time ethereum upgraded, the value went up >100%."