MOZO: DRIVING FOOT TRAFFIC TO YOUR STORE LOCATION IN THE MALL THROUGH TOKENIZED LOYALTY REWARDS

In setting up a business a good entrepreneurs looks out for good spot or location that habours more people who need the product and services. Some set up retail store in the heart of the city because of influx of people. The drive of any business is innovation if the business must weather the competition among other entrepreneurs. Mozo token is come up with great innovation on how to drive foot traffic to store outlets at shopping malls. The concept of foot traffic, operation and challenges of shopping malls and Mozo Token Solution shall be discussed.

Operation of shopping malls and concept of foot traffic

Let’s take for instance the construction of a shopping mall in the city. A certain mall is designed to accommodate over 250 businesses through creation of spots where retailers can pay for and display their products and offer services to their customers. The processes involved in the allocation of spots can be challenging at times. Some argue that it should be on the first to book basis but a good percentage believes everyone should be given equal opportunity to bid for space. So open balloting is the solution, if you are lucky you get the most traffic spot in the mall and expect to make high turnovers. This was the nature of operation of retail businesses in shopping malls. For malls with different floor access, it is quite difficult to get customers come up to last floor especially if they can easily get the products or service at the first floor.
The concept of foot traffic was derived form the number of customers coming daily to visit the store in person to make purchase instead of just placing order via telephone and other social media outlets. Since the revolution of internet many retail stores at the malls seems to be making low turnover as online stores have taken over the market. One major advantage of online store is direct delivery to customer at any location and saves cost of transportation and time. Some retail shops launched their own online store space to make sales too but it isn’t quite as easy as they think because the big shots like eBay, Amazon, Alibaba have large traffic and visibility than them. A good innovation was Shopify where you can pay for space but the advertising still lies on the store owner to get traffic to the store. Most retail store owners at the mall had no option than to fall back to loyalty rewards to win back their customers from online counterparts.

The Traditional Loyalty Rewards and Mozo Token solution

Retail outlets used the old system of loyalty rewards in form promo and coupon code, gift pack, and loyalty points. The loyalty points were tedious in the process for customers to redeem it and many lost interest in it. For a customer that patronize many retail outlets for different needs have accumulated a lot of points and loyalty cards losing track of them. When they check to see if they can redeem it, only to find out is expired. This is what Mozo token is going to change in the retail industry a universal token for loyalty reward built on blockchain and Ethereum network. The customer and retailer download the mobile app and register on the platform. Retailers acquire Mozo token and build their reward distribution which includes token for checking out products and services at the shop, token for making purchases above a particular amount, etc. Customers on their on part visit the retail shops and meet the required loyalty criteria and have their wallets credited with Mozo token on the platform. This Mozo token can be cashed out at any exchange site for fiat currency or used to buy items at the retail outlets in the shopping mall. With the universal exchange customers don’t have to worry about keeping many loyalty reward points or cards by different retailers. Any Mozo token reward can be used in any retail outlet that uses Mozo token for their reward. With this strategy many customers would be visiting retail shops at the mall

About Token Sale

In order to fund this project, a total of 5billion Mozo tokens will be generated with 1.25Billion going into Mozo Foundation, 1.25billion going fir presale ad token sale and 2.5billion going into MOZO treasury. At the first trancnhe of token sales 1ETH = 8000Mozo token or 1BTC = 80,000 Mozo tokens. The ICO Project hardcap is pegged at US$ 42 Million and at US$ 20 Million softcap. Currently US$ 31 Million has been raised since token presale started on May 8 2018 to end July 22, 2018. Token pirce is at US$ 0.09 and q total 700 Million tokens are to be sold. The main token sale will run from: 23 - 30 July, 2018.

To learn more about Mozo and their token sale please make use of the links below.

Website: https://www.mozocoin.io/
Medium: https://medium.com/@mozotoken
Facebook: https://www.facebook.com/Mozo-Token-2039854656295415/
LinkedIn: https://www.linkedin.com/company/mozo-project/
Twitter: https://twitter.com/MozoToken
Reddit: https://www.reddit.com/user/MozoToken/
Youtube: https://www.youtube.com/channel/UC8TfvRCXgYXVwoIIUDQp1sQ?view_as=subscriber
Telegram: https://t.me/mozotoken
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=4169993

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