It depends on what the investors expect.
The BTS community didn't see funding big projects to benefit from them later as part of their business. But BTS had another type of investors. A lot of BTS long term holders (coming from PTS+AGS) have been attracted by promises of getting shares of new coins, without any impact on their BTS holdings at all. When workers came up, they didn't think a bit about the long-term impact on BTS market, but only tomorrows price of their holdings.
DAO investors know that startups will be paid in ETH and need to cover their costs, so I think they won't act anything like what happened with BTS. If they do, they didn't understand what they invested in.