Thanks for the heads-up! The Gnosis is meant to be prediction market platform.
I agree the crowd-sale will likely lead to increase in price of Ether tokens.

It is worth noting that Augur is already one of such prediction markets already existing on Ethereum blockchain. We should be expecting such custom applications will be attained with steemit referencing @dantheman from the post: https://steemit.com/steem/@dantheman/how-anyone-can-build-custom-apps-on-steem-right-now