IOU Platform: A Blockchain E-commerce Market

kingdavid-7 (8)in #ethereum • 6 years ago

The Blockchain e-commerce market seems to be the leading market in the entire globe; it is well known as a transparent, efficient and reliable platform that can enhance the standard of e-commerce market. The early developments in the application of Blockchain and the proliferation in its adoption say a lot about its future and how it could shape the world of e-commerce. At the same time, the tremendous evolution of blockchain technology is radically changing the way many markets operate. Important USPs of blockchain like transparency, coherence, cost-effectiveness and effective integration with processes at all levels of the business can bring to the e-commerce market endless opportunities. The global e-commerce market has demonstrated explosive growth in the past couple of years and its future is expected to be booming. In 2017, the global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. This astonishing growth is primarily being driven by consumers using their mobile devices to acquire goods and services wordwide.

WHAT IS E-COMMERCE MARKET?
The e-commerce market is a global giant market for private consumers around the globe, the most well-known form of e-commerce falls into the business to consumer (B2C) category, which includes online retail or online shopping. In 2017, an estimated 1.66 billion people worldwide purchased goods online. During the same year, global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 20211. In Asia Pacific, e-retail sales accounted for 12.1 percent of retail sales in 2016 compared to 8.1 percent in North America, and only for 1.8 percent of retail sales in the Middle East and Africa.

VISION
IOU reinvents existing loyalty systems in order to provide more flexibility, control, and enhanced benefits for Merchants in order to guarantee the highest possible level of consumer satisfaction for the incurred marketing expenditures. IOU “loyalty system” allows business owners to create a new level of interaction with consumers and, most importantly, provides the opportunity for consumers to freely exchange their IOU Offers with other consumers for other IOUs which are needed more for those trading parties. IOU Peer-to-Peer (P2P) platform providing new opportunities for each Merchant (Business Merchant) in the world with regard to loyalty system organization, interaction with consumers, investment attraction, and revenue growth by the means of issuing its own freely tradable IOUs (IOU Crypto-Obligations / “IOU-CO”).

IOU GOAL
It aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs. IOU Platform can successfully address many of the challenges of the e-commerce segment. IOU is launching the IOUX token and a promising Initial Coin Offering (ICO) campaign. Below you will find all the relative information on IOU together with the specifics of the ICO campaign.

HOW IT WORKS
• IOU offers complete transparency utilizing Blockchain for its Group Loyalty offers with clear visibility, security, speed of processing and traceability of transactions through the decentralized register of all sources.

• IOU is Offering Merchants and Consumers clear advantages over the traditional e-commerce environment making transactions Cost-Effective and Secure while building ultimate trust between Merchants and Consumers. Rating mechanism would boost a trust even further.

• Cost-effectiveness of transactions and global reach of consumers beat the conventional digital payment methods as it removes the middlemen/payment processors that take a big cut.

• Not only consumers would feel secure and get significant savings but also, they could use their purchased IOUs as actual monetary assets which they will be able to trade with other consumers or sell on the exchange. This is a tremendous benefit of IOU Platform.

KEY ADVANTAGES
With existing advertising systems becoming less and less effective, the IOU Platform presents the ultimate solution. Its key advantages for merchants and consumers are the following:

FOR MERCHANTS
Loyalty and Customer Retention
• Viral Marketing
• Market Driven Flexibility
• Merchants can receive current consumers’ parameters and interests
• Getting in contact with consumers
• Receiving additional parameters of consumer profile
• Barter functionality between merchants

FOR CONSUMERS
• Trade IOUs with other consumers
• Protection of anonymity
• Opting out at any time of Merchant interaction
• Possibility to personalize interaction with Merchants

BUDGET ALLOCATION
Most proceeds from the sale will be allocated for Marketing and Expansion purposes and 20% of proceeds will be allocated to complete the testing and release of Beta and future versions of IOU technology. All ICO Crowdsale investors will receive first invitations to the Closed Beta release prior to the Beta market release.

TOKEN DISTRIBUTION
Due to the high utilization expectations and the need for expansion capital, the Company will freeze the majority of the tokens (600,000,000) and only release up to 10% per year if necessary for company expansion, Marketing and Loyalty Programs to maintain token liquidity.

TOKEN UTILIZATION
The token IOUX is expected to be utilized in many ways, including:
• Escrow Management
• VIP Merchant Status
• Consumer Purchases of IOU Merchant Offers
• Loyalty Token Grants
• Promotional Offers

ROADMAP