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By https://bitcointalk.org/index.php?action=profile;u=2230830

Blockchain has made it possible to attain decentralization in any market. A lot of start ups have used blockchain to make decentralized applications and marketplaces and it has become clear that many acted too quickly because almost half of ICOs have led to a project that failed in just 4 months. Armed with this knowledge, Wemark is using blockchain to make a marketplace that is not completely decentralized.

Decentralization is a Process

When a project becomes fully decentralized, it becomes very hard to do major updates. Wemark does not want to be in that place.

Wemark is making an image marketplace where photographers can sell images directly to people. There will be a lot of factors involved to make sure the marketplace satisfies everyone. Wemark wants to be able to do these changes and it will take time spot the problems and to learn the right way to fix the problem. Wemark aims to make decentralization a process.

The marketplace starts with basic decentralization by letting photographers sell directly to people. Wemark still maintains control of the marketplace but its goal is to change this with time. Over time, the company will notice opportunities to make the platform better. The goal is to keep improving the platform and that requires some control and centralization. As the marketplace becomes more established, the company will slowly pull away control over it.

Imitators

It is very possible that more people will like Wemark’s idea and will create projects to make an image marketplace too. Competing against projects that have the similar goal requires active control of the marketplace. Right now Wemark does not have to compete against other decentralized marketplaces but this does not mean other companies won’t see this as an opportunity in the future.

Most start-ups face a competitor that takes their idea, the competition of Uber and Lyft is a very good example. Once any other decentralized marketplace enters the market, Wemark’s control over the platform will play an important role to keep the marketplace attractive for photographers and customers. The control will let the Wemark’s team make active updates and even major changes if necessary.