They are building Peer-to-Peer smart contract applications for Capital Markets.

Isn't everyone doing this? Why Veri over the countless others that are gaming for the same market.

IMO these use cases are only for a small group of wall street like investors, not the general crowd. I also think that a majority of these wall street type investors are not really all that interested in crypto, so the pool of users gets even smaller.

I prefer ICO's that have a broader appeal to average users, Steem is a great example. Steem can be used by your grandma without having to buy coins and the like.