PERSUASIVE COMMUNICATION

PERSUASIVE COMMUNICATION IN FRIDAY SERMON

The Friday sermons held in the mosques are less functioning. The messages in it have not been able to give a significant change in the behavior of the people and do not touch the issue of the mustami '(listeners). Should Friday sermons, in addition to having the value of worship, also serves as a medium of Islamic communication that can contribute to society in understanding the teachings of Islam. As a result, it seems as if the Friday sermon is a "antiquity" that has a high selling value, displayed in mosques and exhibited on Friday every week.
To avoid this tendency is highly dependent on a preacher in managing his khutbah. Professional Khatib (communicators) who are in the midst of persuasive public and business information, must be supported by the fundamentals of marketing ethics and public relations. That is, it is important for the preacher to understand the public opinion, the process of its formation, and the things that influence it, and how to deal with it. (Wilson & Ogden: 2008).
Public opinion is the belief, attitude, and opinion of the majority in a society about an interesting issue. In packing the content of the khutbah, the preacher first needed to look at issues that appeal to the mustami '. Furthermore it becomes an important consideration, why these issues appeal to them. A small survey will assist the preacher in finding this out. So it will make it easier for the preacher to develop an effective persuasive communication strategy.
As a persuasive foundation, the formation of public opinion can be identified by the principle of human communication in translating the environment according to experience, culture, knowledge and environment which become the reference of the birth of values, beliefs and attitudes. For that, khatib should trace it through feedback that emerged from the community.
The persuasive method in the sermon for awakening mustami awareness, can be pursued by motivating, by utilizing the legitimate authority, the pressure of a particular group or the informal status of the preacher. Persuasive focus to pay attention to messages, accept and maintain them. Furthermore, the preacher can produce a supposedly great character, which will indirectly become the opinion leader who will assist the persuasive method.
The success of a persuasive method is inseparable from ethics. Similarly, persuasive in Friday sermons. It should be done with the right goal, packing a good message, transferring the aura of authority, testimony, showing that the listener is part of the description, selecting facts, compelling comparison according to the majority, emotional stereotypes, concealing information leading to false assumptions, and subpersive rhetoric .
Persuasion in the Friday sermon, has a strong and important role and must be carried out in accordance with the principles supported by the public interest as well as the public's right to know and choose. The function of Islamic communication will again show a bright color. Thus, the term "antiques" will slowly dim and eventually disappear from sight.