Great write-up. I've done a good deal of research into Etheroll as well and everything I've read has been incredibly positive.

I found it really reassuring that the developer had delayed deploying a marketing campaign until after a successful payout to the investors - since it shows he's committed to making Etheroll a long-term success instead of a quick money grab.

What makes Etheroll so impressive is they've managed to generate over 1000 ETH bet volume / day with NO marketing - so I totally agree that DICE will see anywhere from 5x - 10x growth when you combine the hype generated from the first successful dividend payout for an ERC20 token and the release of Etheroll's first marketing campaign.