I think you got mixed. Block.one is not a "decentralized platform based on blockchain technology with the ability to host multiple different applications that can be easily uploaded by developers who are also EOS token holders."

Block.one is a company created by Daniel Larimer and Brendan Blumer.

Block.one is the company editing the EOS.io software and developing this "lightening" blockchain of the future.
http://block.one/

Finally, the EOS token holders are not only the developers. Anybody can take part into the ICO and buy some EOS tokens here :
https://eos.io/
By example, I am not a developer but I am highly interested to take part into the future democratic process of reaching consensus, taking some decision and voting inside the EOS community.