Most "ICOs" rush first with the marketing materials and then later "figure out" what they are doing and how to run their business. Others move forward with the technology, but without a plan to engage the mass market. We approached Unification from a drastically different perspective - We are first and foremost a technology company using tokens and the blockchain for practical long term usage, rather than a "crypto" company that raises funding on an idea and then proceeds to figure it out.

This is not casting blame in any direction, as history shows in all “early tech industries”, speculation often flares in the beginning and various infrastructures are tested as the market determines what the actual end game is in terms of practical usage. Blockchain technology has come a long way - all the way from Bitcoin 1.0, to Ethereum 2.0, and now EOS 3.0.

Data fuels research, advertising, and social media - we create and use it daily. Unfortunately, current data management is fragmented and non-standardized, with no consolidated marketplace in existence. Researchers and advertisers lack the protocols to access the data they need. Smaller apps and websites cannot easily sell the data they’ve curated or grow by purchasing new data. Users have no control over how their data is shared, nor are they rewarded for creating value.

So we asked ourselves, how can we create a new paradigm of data management which adheres to our deeply held values of transparency, privacy, and efficiency while benefiting users and companies alike?

Using the innovative and scalable decentralized operating system of EOS, we have built a functional protocol which allows inbound rails to the blockchain for consumer Apps and software.

The On-Rails to Data Interoperability

What this means is regular Apps and Software-as-a-Service (SaaS) with regular, non-“crypto” userbases can onboard through Unification - allowing distinct benefits:

First, Apps "standardize" user data through a simple Software-Development-Kit (SDK), losslessly converting it to an exchangeable medium. Permissions and tracking of exchange are controlled through the EOS Blockchain, providing innumerable opportunities for apps to monetize and manage data never before available.

Secondly, users access immutable control over their data via our interface named “BABEL”. This allows users to have a "view" into where and how their data is shared, be able to open or close their "data faucet" at any moment, and to receive compensation remitted for their data in United Network Distribution tokens (UND) via our HAIKU Smart Contract protocol.

HAIKU Smart Contract Protocol

All this seamless data transfer is achieved through HAIKU, our Protocol Layer built on the EOS blockchain using C++. Haiku consists of three parts:

1 - Smart Contract System templates deployed by individual Apps which standardize their data into an easily exchangeable format.

2- Our Client/Server side SDKs installed by Apps to encrypt/decrypt the hashes which control access to the data. It’s important to understand that actual data is not stored on the blockchain, rather it is the hash/access key to the data which is transferred and stored.

3 - Unification’s master Smart Contract which secures the system, called “MOTHER” - All sub-contracts must be approved by MOTHER to transact within the ecosystem.

Unification’s state-of-the-art protocol provides the pathways for full interoperability of data across apps, consumers, and organizations. From here it is possible for a full "data marketplace" to be built on top of this protocol.

BABEL User Interface and Data Marketplace

Instead of waiting for some “knight in shining armor” to emerge and build a better marketplace, our team at Unification has taken decades of experience in the AdTech and consumer data industries and developed a marketplace named BABEL. This marketplace has important functions:

First, BABEL provides data purchasers and sellers with a visual/clickable interface to the marketplace where this data is listed and gives end users friendly controls to transfer it immutably via the EOS blockchain.

Secondly, BABEL provides end users with both a "wallet" for accessing UNDs and an overview of all data collected about them by various apps. Users have the levers to approve/deny/shutdown all data faucets and requests. This is not enforced by "terms of service," but rather by the Smart Contracts and blockchain, with the immutable controls of data flow given to the individual.

Mass End User Adoption

To achieve critical mass adoption, Unification has an enterprise outreach division modeled after the Global Sales process at Oracle. Instead of asking apps to develop in a "walled garden" from scratch or acquiring individual consumers one-by-one, Unification understands resources are better spent on concentrated enterprise outreach and onboarding smaller Apps with user bases of 100k-2mm (at least to start). By doing so we have the ability to achieve instant large-scale adoption, as users and data are onboarded en masse.

Unification’s Multiverse has been well thought out and studied - playing for the end-game. By end-game we do not mean a token which will have a "high value” merely for its own sake. Rather, we are developing to be the future protocol layer of the internet and data exchange, offering a lossless format for businesses while giving consumers full control over their data, and staying in front of current and future regulations such as GDPR.

Learn More About Unification

After 6 months of development in stealth mode, we are pleased to announce our official public launch. Here are a few sources of information where you can learn more about Unification. You can visit our website at unification.com, where you can get more information, read detailed FAQs and team bios, and download our WhitePaper (it is 88 pages including technical analysis).

If you are a developer, take a look at our GitHub where Paul, Shawn, and Indika have been working tirelessly to develop usable demos to implement the creation of UND tokens and exchange of data between apps.

Finally, don’t forget to check out our Telegram group, where the magic happens - t.me/UnificationFoundation - the fun has just started!

I think that’s all for now, but this is just the beginning. Our team members are here and available to answer questions for you as we develop this into a functioning reality for the future of data. We are currently in our private funding round with a public sale scheduled for August. If you feel you qualify to participate in the private round or would like to contribute or interact in any other way, please reach out on our telegram or email us at [email protected]

Welcome to the family.

Neyma Jahan
Founder
Unification Foundation