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RE: What do I need to study in order to Fully Master Bitcoin (™)
You need both some technical / crypto background as well as some financial knowledge, but the business aspects cannot be understated. I think that what is keeping a lot of people at bay when it comes to bitcoin is the difficulty in understanding how it works. If someone accepts bitcoin as digital money / gold it's pretty simple to use, but if someone wants to understand further how or why it works it becomes quite complex for the layman.
Yes, certainly there is that fear of magical money systems. But I'm not sure it is entirely that - plenty of people ride in cars and planes and use the telephone without knowing how they work. I think a greater part of the fear that people have is simple lack of solid answers to difficult questions:
"How do I get back on the ground?" --> "It's called landing, you do it at airports, it's safer than driving to the airport."
"How do I get my money back if it is stolen?" --> "You can't, you're screwed, take better care next time."