I have a feeling that what will happen is that as soon as people start to earn VOICE tokens on the platform, that there will be an internal market (or an EOS DEX) that will begin trading the tokens. The only tokens available for sale will be the ones that people who earned them are willing to sell.

This means that their will not be any whales initially. Now maybe a year from now someone with whale-type money could come in and scoop up a ton of tokens for sale, BUT they would have to pay a premium price to get them. It will not be like right now when whales have scooped up a ton for cheap in a pre-mine or pre-sale, way before the general public knew about the project.