EOS.Cafe Brand Identity Design Contest - My submission.

This @officialfuzzy contests are getting better and better.

This was one of my favorite contests, what could be better than combining both things I love COFFEE + DESIGN. I've been working on this one for the last 6 hours and I must admit I'm not even tired, this contests are so much fun. Talking a bit about my design, what I tried to come up with...

The idea

was this vintage idea of a round logo which have multiple applications ( for example, is the best format to use as a thumbnail. Also when you think about making some stickers for the takeaway cups or even on a napkin holder, the round design seems to fit perfect for those applications. I tried to make it classy and simple, but with that retro touch, filled with coffee beans, and somehow covered a mug with the EOS logo on it, trying to emphasize in a subtle way, what is all this about.

Colors

This one was the hardest part, I wanted to have that typical coffee palette for a moment, all in browns and make it look like a typical coffee shop, even I'm sure it's not a typical coffee, so colors may change if you guys want to. I tried to use a colored one as a main logo, but I used a black and white version for the signature to make it more subtle as well.

Here's the result of all hard work.

Logo

Signature

Profile cover

Hope you guys like it, and as always feel free to criticize in order to improve this design.