Yes, rather than sitting back and letting the YouTube algorithm do all the work for us, we actually have to learn to market our own content. Pick up the phone, send out a blizzard or emails, and establish mutually-beneficial relationships with businesses that want to reach your audience. The entitlement people are showing on YouTube is very similar to the entitlement people are showing on Steemit lately. These free-to-use websites owe us absolutely nothing.
Our next video will explore some of the tools content creators can use to make their work much easier but it's important to start with the fundamentals and do some good old fashioned pitching in the beginning so that you understand and appreciate what's actually happening.