The story of two entrepreneurs ...

The way of doing business today is very different from how they did a few years ago. The focus is above all on the client and the satisfaction of their needs.

This is so due to the great competition that exists since it puts the consumer in front of an endless variety and of all only those who focus on the protagonists, the clients, stand out.

One of the reasons why most businesses fail is because they only think of themselves, that is, they make money and forget about customers, they think that what they offer is good enough and that they must consume it but Is not always that way.

A story of two entrepreneurs:

Juan and Pedro are two neighbors who share an immense desire to be successful entrepreneurs and entrepreneurs.

They both came up with the same idea and it is a revolutionary product that will change the world.

After thinking, both began to work very hard, spent many hours in candles and a lot of frustration at the time of creating a prototype but after much effort they got it.

However, they realize that they need money, that is why they start visiting different investors but they both received the same answer again and again. "Your idea may make sense, but we believe that you will not have a market".

Despite this great adversity do not give up, that is why Juan begins to improve his product, is determined to sell the best "lamp" of all time.

Instead, Pedro reflects and focuses on his future clients asking "What kind of lamp do people need?". To get answers, he goes out on the streets and for weeks he asked hundreds of people.

From the answers he got, Pedro corrected, improved and added new features to his product. With all that information, I designed your product.

Juan also finalized the improvements to his products, according to him, there is no other better product in the world than the one he will offer. Then, he starts visiting potential clients, but to his surprise he began to receive "no" and more "no".

Pedro, on the other hand, when he began to visit future clients, his response was great, his success was accelerated since he offered the consumer what they wanted.

Due to its results, investors now listen to you and finance your company. Your dreams come true.

In conclusion, entrepreneur, whatever you do, even if it is a small idea, put your eyes on those that will make your pockets fill and not fill them only.

Customer satisfaction should come first and increasingly this is more important and who does not adapt to these times will sooner or later fail.