Because we are a niche store Facebook is going to be crucial in gathering our local community.
Keep Instagram in mind as another option for easily reaching people both in your area, and with an interest in your niche. It's really easy to search on both hashtags and location, to see who is posting about your niche... then just drop a comment on their post. People get so few real coments these days, they tend to over-engage when they do!
That is a cool idea, I will check it out. I will be learning a lot about social media in this journey. I don't even have Instagram yet lol.