New Study Breaks Down Consumers TV-Viewing Habits
The National Association of Television Program Executives (NATPE)/Content First, and the Consumer Electronics Association, have recently released their part-two study that analyzes consumer TV-viewing habits.
E-Poll Market Research was the one who conducted the study and it discovered the when consumers stream their content online, with programs like Netflix, YouTube, and other sites, that they are likely to spend more of their time watching television and they are likely to also use recommendation engines in order to find even more content for themselves.
It has been estimated that children are spending more time online now than watching TV, they are increasingly getting their content from online sources. Millennials are also seen spending roughly 48 percent more time watching content online, compared to the average Internet user.
In the United States, it's been estimated that adults spend roughly 5.5 hours every day watching video content, which is roughly 2-3 months of straight television watching every single year (2007+ hours every year). Consumption on mobile devices, tablets, and desktops, continues to grow steadily.
Addicted To Content
We live in a world where people's attention spans are wearing thin, and so sites like YouTube and others help the consumer to be able to receive immediate gratification by having complete control over their online content. They don't have to sit through any more annoying commercials and wait for their program to come back on, they can find pretty much whatever they want to watch online at any time. Many television shows upload their programs to their websites so viewers also have the chance to watch them there, rather than having to sit through regular schedule programming on the TV.
The recent study, by NATPE and CES, found that consumers are increasingly looking to embrace online streaming as their means for finding new content and watching their favorite programs. Consumers want the anytime/anywhere sort of access to their favorite programs and so the media distributors need to continue to look in that direction in order to satisfy what the consumer wants. And allowing the streaming of their shows online is going to help to meet that need for them.
We all get the same amount of time in a day, and getting swept-up in watching endless hours of content can easily chip away at our valuable time, which we are never able to get back. One trait that many successful entrepreneurs around the world share is that they limit their personal TV time, they opt to spend their time doing more productive things than soaking-up endless hours of reality TV or other content.
With the abyss of content just simply waiting at our fingertips, it can sometimes be very difficult to stay on track and stay dedicated toward funneling time to productive activities that will pay-off for us later. This isn't to say that there aren't plenty of educational programs out there to be found though, and lots of information that can be learned from consuming online content. People have used YouTube to learn how to play guitar, cook meals, fix cars, or even study for a psych, arts, or stats exam. It's up to the individual to determine how much or how little they want to get out of their content-viewing experience.
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Sources:
http://www.hollywoodreporter.com/news/consumers-tv-viewing-habits-detailed-765167
http://interceptgroup.com/millennials-spend-nearly-50-more-time-watching-online-video-than-gen-pop/
https://www.theguardian.com/media/2015/jul/31/watching-videos-online-will-soon-take-up-an-hour-a-day-according-to-report
https://www.theguardian.com/media/2016/jan/26/children-time-online-watching-tv
http://www.theatlantic.com/business/archive/2014/05/global-mobile-media-smartphones-tv-maps/371760/
http://interceptgroup.com/millennials-spend-nearly-50-more-time-watching-online-video-than-gen-pop/
https://www.emarketer.com/Article/US-Adults-Spend-55-Hours-with-Video-Content-Each-Day/1012362
http://www.businessinsider.com/rich-people-daily-habits-2014-6
Excellent material. thank you very much
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