STX studio: The future-ready studio

STX Entertainment is a leading, fast-growing entertainment company, looking to pioneer its position in the Hollywood industry. Being one of eight companies based in the United States financing, producing, marketing, owning and distributing global content at scale in the film industry for global audiences across traditional and digital media platforms.

STX Entertainment is built for the new economy and built to bridge the two biggest Entertainment Markets – the U.S. & China. It promised to be developed for Today's Audiences and made for Rapid Growth.

Funded by many prominent global firms, including TPG Growth, Hony Capital, PCCW Media, Tencent and Liberty Global. STX's innovative business model aims to lower the overhead costs in an environment of increasing demand for premium content and an evolving production and distribution landscape. This also allows them to compete with significant studios while attracting leading talent.

STX has its own business model against the conventional wisdom for success in Movie Studio system of Hollywood that you have to own incredible intellectual properties that have the potential of profiting in billions of dollars over multiple platforms.

STX has been doing very well in the market without the help of superhero movies and franchises, and it is branching into other mediums and soon might become the go-to studio for stars when they want to develop a project.

STX has immense faith in their business model and its ambitions to carve out a place for itself as the next big and future-ready Hollywood studio.

STX has the mission to fill a hole in an entertainment business that has become fixated on budget-busting superhero epics. Instead of following the conventional methods and without cooking up its answer to the Marvel universe, the studio operates very differently and produces films in the $20 million to $80 million budget range with the prominent name actors.

The success of STX is credited to Robert Simonds who's design of their business model to bridge the gap between the entertainment industry's two biggest markets, the U.S. and China.

Robert Simond the current CEO and chairman of STX founded STX Entertainment in 2014 along with Bill McGlashan. When one looks at Robert Simonds in the New York Times, he has made it to the headlines ever since STX was formed. Robert Simonds in the New York Times mentioned that they want to collaborate with everyone to streamline their direction of the business.

They started conceptualizing a media company that undertakes medium budget projects with a star attached. This conceptualization led to the launch of STX Entertainment. STX entertainment has a clear mission to produce, to direct, and also to self-distribute and finance star-driven content around the world.

An association with the top players of the Chinese market gives them a direct competitive edge in successfully creating a global content for a worldwide audience across platforms. Robert Simonds mainly focused on building a capital efficient business structure that is highly scalable with capacity for increased content production. The financing structure was designed in a way that minimizes risk capital and allows them to produce an optimal number of projects with their available resources.