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RE: Introducing the Steem ENS service - Learn how to get your Steem-branded ENS name!
There is no token my friend @crypto.piotr. The economy is simple. Do you have a Ethereum address that looks like this?
0xCfa69328A74C0eAc388B889c21eB3ddd9d41a025
Now you can turn that into this,
culgin.steemleo.eth
Pretty neat right? This is the service ENS is providing. No over-selling no mis-marketing.