#learnwithste #creativewriting || 7 Reasons Why Email Marketing is an important Part of Your Marketing Strategy.

The digital world is constantly changing, and keeping up with the latest trends can be challenging for businesses. This means that now more than ever businesses need to find new ways to stand out from the crowd and attract customers. Email marketing is one of the most effective and affordable marketing strategies for small businesses. It’s cheap, simple to setup, and has a high ROI. However, many marketers struggle to see what value email marketing can bring their business. After all, it seems like everyone you know has signed up to a newsletter somewhere or another. So why should your business start an email campaign? Let’s take a look at seven reasons why email marketing is an important part of your marketing strategy.

1). People check email first thing in the morning Marketers have long assumed that your customers are reading their emails, but it turns out they are checking them too. A study conducted found that the average person checks their email first thing in the morning. This is a great way to start your day! If you send an email with some interesting content, it’ll be one of the first interactions your customers have with your brand. This can be a great way to start their day and catch them at a time when they may have time to read and respond to your content.

2). Email Marketing is one of the best ways to reach your audience. It is also one of the most cost-effective ways to reach people. Not only does it not cost anything to send an email, but it is targeted and has a high open rate. Email marketing is something that people are likely to subscribe to, and they may even welcome it. There is no better way to reach your customers than with an email. There are companies on almost every industry that specialize in email marketing. Therefore, you can send your customers emails that are relevant to their interests, which will increase engagement and click-through rates.

3). It’s easy to setup and doesn’t require a lot of time or money to run well. Email marketing is one of the easiest marketing strategies to setup. All you need to do is create an email marketing campaign, set a budget and schedule, and send the emails. Email marketing management software is incredibly easy to use. You can set up your email marketing campaign in just a few clicks and without any coding or technical knowledge. This makes it easy to run and manage your email marketing campaign on a daily basis or even weekly basis. You don’t need to hire an agency to send your emails. While it does require a budget for a decent email marketing software, it won’t cost a lot of money to run. This is great if you are a small business and want to do everything yourself.

I will be giving out FREE Email Software on my next post WATCH OUT!!

4). It’s an excellent way to nurture leads; Another great reason to start an email marketing campaign is to nurture leads. This means that you want to bring them through the sales funnel until they are ready to make a purchase. This can be done through a series of automated emails. You don’t just want to send out one email, ignoring your subscribers until they are ready to buy. This will damage your brand as you’re being too pushy. Nurturing leads through a series of automated emails gives them information when they’re interested and keeps you top-of-mind. This way they don’t feel salesy and you maintain a positive relationship with them.

5). It’s an excellent way to build a brand; One of the best reasons to start an email marketing campaign is to build a brand. Email marketing is one of the best ways to create a relationship with your customers. You can send out interesting content, build brand loyalty, and increase brand awareness. This is all done through emails, which is perfect if you want to start your email marketing campaign but don’t want to spend a lot of money.

6). Email marketing is a great way to build your brand for two reasons; The first is that it is personal. When you send your customers emails, you’re communicating with them on a personal level. This is something that not many brands do today but is a great way to build loyalty and trust. The second reason is that it is contextual. When you send your customers emails, you can tailor them based on their interests. This is a great way to build brand awareness as you can send emails to a large audience.

7). Email Marketing currently is one of the most effective digital Advertising Strategy. It is estimated that brands who use email marketing have higher click-through rates. In fact, one study found that companies who send marketing emails, on average, receive a open rate of 38%. This is a great way to get your products/business in front of people who may not even know that you exist yet. This can be a great way to build your brand and start bringing in new customers. The best part is that it doesn’t cost a lot of money to run an email marketing campaign. You can start an email marketing campaign without spending a lot of money or hiring an agency. However, you need to make sure that you have a strategy.

I will be giving out FREE Email Software Link on my next post WATCH OUT!!