GetResponse vs Constant Contact- Which Has The Edge?
Setting up an online brand can be difficult. However, having to market it across your target audience can make it even harder.
So it's crucial for you to have competent and reliable tools that will help you with your marketing goals.
One of the tools you'll definitely need is a good platform for your email marketing needs. There's so many to choose from and it can be very confusing.
Today we're going to compare two of the most popular: GetResponse vs Constant Contact.
Both of these have a lot to offer. It can be a hard choice since they also have similar features. To help you, we’ll dig deeper into each app’s features, pros and cons, and pricing in the next sections.
What is GetResponse?
GetResponse is one of the top email marketing apps in eCommerce. Simon Grabowski, its founder, started it back in 1998.
Unlike some of its competitors such as Mailchimp and Mailerlite, it’s more of an all-in-one platform. Meaning, it doesn’t just focus on email tools. Instead, it covers almost everything that you will need to build your brand online.
Here are some areas covered by the tool:
Marketing Automation
Site Building
Lead Generation
List Building
Sales Boosting
Ad Optimization
Customer Support
[GetResponse] (https://hostingsmarts.com/getresponse-review/) mainly assures its users that with their services, you won’t need to avail yourself another.
At present, they have 350,000 marketers all around the world. These already include big brands like IKEA, UNESCO, and Hilton. Based on their list, several online stores, courses, SaaS, and likes, use GetResponse.
Features of GetResponse
Email Marketing Features
Let’s start with the app’s email marketing tools. One of the things that you can use is an email creator. It comes with built-in themes and templates for easier design. It also works through drag-and-drop, so you won’t have to worry about codes. It also optimizes your emails for both web and mobile views.
You will also get autoresponders and transaction emails for an easier workflow. With these, you won’t have to manually send emails repeatedly. Hence, you will be able to save more time and effort.
Other features include email analytics and list management. These will mainly help in ensuring that your emails stay at the top of their performance.
Conversion Funnels
For [conversion funnels] (https://hostingsmarts.com/sales-funnels-for-beginners/), you will get two workflows. The first one is for sales, and the other is for making lead magnets. You can create your own or use ready-made ones. Either way, expect that it will be easier for you to earn leads and sales with these.
Automation Features
GetResponse will also provide you with automation tools. What makes it different is it doesn’t only focus on emails. It will pay attention to your overall marketing needs.
For instance, you can automate reminders about abandoned carts. The possibilities are endless since you can just set triggers and actions depending on what you want.
Builder Tools
The app comes with complete builder tools. You can build and design your site, landing page, and the signup forms that you want to embed. The editor also comes with drag-and-drop controls, so it will be easy even if you’re a beginner. Like the email builder, this also comes with themes.
Live Chat
The Live Chat feature of GetResponse will allow you to connect with your leads in real-time. With this tool, you can give more reliable support to your customers. You also won’t have to create a new email for every concern.
Webinars
Finally, one of GetResponse’s most unique offers is the Webinar feature. Depending on the plan you’ll buy, you can hold either a free or a paid webinar. Either way, it’s a good tool to reach out to leads. You can also have seminars and training here, which can serve as a lead magnet or another income source.
Taking GetResponse’s offers into account, it’s safe to say that your online business will get everything it needs. And you can expect good marketing tactics to full-on customer support.
What is Constant Contact?
Constant Contact is a marketing tool that mainly focuses on email needs. Randy Parker developed it in 1995, which makes it a little older than the former app. It initially started as “Roving Software”. Its name, “Constant Contact,” only became official in 2004.
This service provider solely pays attention to email tools. Moreover, they target small businesses. Hence, you should expect that their goals and features will fit small-sized sites better.
Here is a list of where the app’s solutions can help:
Site Building
List Building
Sales Boosting
Social Marketing
Because Constant Contact works with small businesses, you can see that it covers fewer fields than GetResponse.
As of 2021, the app stays as one of the largest providers. It caters to more or less than 600,000 customers. Again, however, most of these are starters in the field.
Features of Constant Contact
Email Marketing
The platform’s email marketing features come with an email editor, autoresponder, and analytics. For the editor, you will have a drag-a-drop builder with built-in themes.
Its autoresponder, on the flip side, will allow you to set triggers for email sending. It also comes with tools for segmenting and tagging your list. Its unique offer lies in its Auto-Resend feature. It will automatically resend an email if your lead leaves it unopened.
Ecommerce Solutions
For online stores, you will get tools that can help gather more leads and sales. These will also work around email marketing. In particular, the app will provide you with segmented mails that focus on engagements.
Social Marketing
Out of all the app’s features, they mainly excel in Social Marketing. Here, they will give you tools for social posting like scheduling and analytics. Once you connect it with your Facebook or Instagram, you can easily sync your posts and emails together.
It can help when sending newsletters to your list. Moreover, the social tools will also boost your online presence without having to spend too much on ads.
Pros and Cons of Constant Contact
Let's now look at the pros and cons of each app.
[Click here to discover the pros and cons of GetResponse and Constant Contact] (https://hostingsmarts.com/getresponse-vs-constant-contact/)