Constant Contact Expert Review 2021 - Should you use it?

Constant Contact has been presenting email marketing options for small businesses since 2005. The corporation was well recognized for acquiring smaller businesses in the equal niche; e2M Systems, NutshellMail, Bantam Live, CardStar and SinglePlatform in about 10 years. Endurance International bought Constant Contact in 2015 for more than 1 billion dollars.

In the time it has been round Constant Contact has become a popular e mail marketing tool, acquiring extra than 650,000 customers. The company improves the software each and every year, adding features that supply users with lots of e mail options.

What is Constant Contact?
Constant Contact is an integrated suite of online advertising services, including email marketing. The suite of on line marketing services consists of online surveys, EventSpot management software, SaveLocal deals, social media administration software, and of course, email marketing and administration software. All these services are bundled together into the Constant Contact Toolkit.

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The toolkit is a one-stop-shop for any agencies seeking a digital footprint. Constant Contact remains famous because it has an easy person interface which is ideal for beginners.

However, before you purchase please read this Constant Contact review to discover out more about this software's email advertising and marketing package, its features, cons, pricing, and what other users have to say.

Constant Contact Review
Email Automation
Email automation (or computerized emails, or autoresponder) is a vital part of any correct email marketing software. Not solely does it take over the mundane task of sending out emails, but it additionally ensures that nothing falls through the cracks.

Email automation is one of the strongest features of Constant Contact. The autoresponder device allows you to create personalized emails to your contact listing (or even just one contact) and then send them when positive conditions are met.

Constant Contact - Automation

You can, for example, send out an automatic email when a customer purchases a product, reaches a buying milestone (and earns a discount perhaps), or when a user symptoms up.

In Constant Contact you can create your autoresponder series and forget about it. The emails will are despatched out to the right people at the proper time, and as you add new contacts to your list they too will receive the emails.

You can import e-mail contact lists from Gmail, Excel and even Outlook. When contacts unsubscribe, or emails bounce, the software automatically gets rid of them from the list.

Constant Contact tracks each email in your autoresponder series; you can see who opened your e-mail and what they did after that.

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Customizable Templates
Imagine that every time you needed to ship out an email you had to design it from scratch. It would be an lousy waste of time, which is why email marketing software program provides ready-to-use templates.

Constant Contact - Email Templates

Constant Contact has an easy-to-use WYSIWYG drag-and-drop editor and hundreds of customizable templates. If you would like to create your very own email templates, you have access to picture editing software and heaps of stock images.

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Ease of Use
Ease of use is another purpose why so many people choose Constant Contact. If you have in no way used email marketing software program before it's a excellent place to start due to the fact it has an intuitive user-interface, and everything is there for you to see.

Constant Contact - User Interface

Unlike many other e-mail marketing software, you don't want tutorials or videos to use Constant Contact; you can figure it out simply by looking at it. If you are no longer of a technological bend this software will make email advertising and marketing and tracking easy. That is not to say that superior users cannot use it.

Email List Creation
Email listing creation is the first step in email marketing; besides a list you have no one to send emails to. Constant Contact lets you create and embed varieties in emails, newsletters and on your website. You can use it to create landing pages for your website and for social media.

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As you accumulate leads you can segment them into how they signed up: whether they used the sign-up forms, or whether or not they came on in another way. You can additionally segment based on important points like location, how long they have been on your list, their interests and more.

Constant Contact - Email ListThere is an choice way to create email lists in Constant Contact: you can import files from Gmail, Excel and Outlook. Imports are fast, and reproduction contacts are merged.

However, you cannot use this software to ship out group emails, and you need to confirm that you have permission from your list before you can use it.

Campaign Creation
Setting up electronic mail campaigns is easy using Constant Contact. You get 5 choices: Survey, Event, Coupon, Email and Email Automation. Campaigns can be used greater than once, and you can schedule emails to go out on any day of the year.

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Constant Contact - Email Campaigns

Choose the drag-and-drop editor which has hundreds of customizable templates, or create your personal emails using photos from the library.Constant Contact is super for branded campaigns.

It has a branded template builder that allows you to load your company brand and social media buttons.After you create a campaign you can send it out immediately, or you can time table it to send for a later date.

There is a facility to send out ordinary emails for anniversaries and birthdays.Unfortunately, the Constant Contact scheduler doesn't allow emails to be despatched daily, weekly or monthly, and you cannot schedule messages to the recipient's nearby time. This is a big weakness mainly because this facility is available in many different email marketing tools.

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Campaign Tracking
Running a marketing campaign without tracking it is like taking walks blind, and that's never good. Constant Contact lets in you to track each marketing campaign through the Reporting tab.

The display dashboard suggests you the number of opens, the number of click-throughs, unsubscribes as properly as bounces. You can also see who opened on mobile and who opened on desktop, as properly as which subject lines get the absolute best engagement.Constant Contact - TrackingThe software has a video tutorial about how to interpret reports, as well as how to create higher subject lines so that you can have a greater open rate.

After you send out a campaign you can see who did not open your emails, and you can resend with a different subject line.

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Reporting
After monitoring you want to have detailed reviews that you can use to make decisions going forward. Constant Contact provides you with excellent reports that you can use to improve your campaign.

Granted, this software program is not as detailed as others in the equal niche, but it will give you reviews on opens, bounces, unsubscribes, clicks and you will also get spam reports.

You can see whole opens and unique opens, and there is a report that indicates you where your new contacts are coming from. You can also see enterprise averages.

Reports are in a simple, easy to understand uncooked format (bar graph).

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Constant Contact - Integrations

You can integrate Constant Contact with greater than 200 apps. The most popular and most important are Google Analytics, WordPress, PayPal, Amazon, SalesForce and Shopify. Social media integrations encompass Facebook, SimpleShare and Plus Campaigns.

Cons of Constant Contact
The biggest problem with Constant Contact is its price. It expenses more compared to different email marketing software program that has similar (and often better) features. There are less expensive tools that offer the identical features. That's not all:

Many users sense that the software could do more, however is slow when it comes to developing new features. It does not have enough reports, tools and options, and may want to do with better integrations.
The “Save” command in the email editor is effortless to miss, and sometimes users lose templates that they have spent time developing.
Editing HTML is now not easy, and often emails look specific in inboxes that they did during development.
The sales reps can be alternatively pushy.

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Constant Contact Support: When you buy Constant Contact you are provided with tutorials and pop-ups to information you on how to create emails and campaigns. There is a Knowledge Base for frequently asked questions, as properly as webinars about best industry exercise and how to use the software.

One thing that's special about Constant Contact is its Live Support. You can reach them on the phone in the course of working hours between Monday and Thursday, and the customer reps are patient, pleasant and knowledgeable.

You can additionally make use of the Live Chat function or contact them through their Facebook page. Alternatively, ship the team an email and any person will get back to you before long.

Constant Contact Pricing
Constant Contact has two charge plans:

Email which starts at $20/month, and allows you to ship unlimited emails and provides file storage.
Email Plus which begins at $45/month, and allows you to send limitless emails and gives access to extra powerful features.
Constant Contact - Pricing
The price of this software program increases if you have more emails to ship (they don't make this very clear on their website).

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For both plans the first month is free, and there is no money-back guarantee.

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Do We Recommend Constant Contact?
If you are new to e-mail marketing software and are concerned about ease of use, Constant Contact may be a good fit. However, if you want advanced automation features, or have a huge e-mail list, this may not be the pleasant email marketing software program for you. If that's your case, take a look at Platformly, which gives a wealth of features at an affordable price.

User Reviews
According to Tyra McDougall, “Personally, I sense that this service is only for these with little or no email marketing experience. I have run campaigns for more than one companies and found this software program lacking for those looking mid-range or enterprise-level features.”

Alister Yoder says, “I was able to control multiple contact lists and was in a position to remove duplicate contacts automatically. The pleasant part is that you don't want to be a design or tech wizard to use this product. It's perfect for any small commercial enterprise in my opinion.”

Grace W: “Some clients report having an problem finding the emails that come from Constant Contact, because the emails quit up in spam folders or with warning messages attached.”

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