6 Successful email marketing case studies to learn

We'd say transparency is popular right now, but not in email marketing.

Many brands display the number of Twitter followers they have. They even blog about their growing viewership and provide social evidence by sharing their subscriber count.

No one, however, discusses open rates, click rates, ROI, or the impact on the bottom line. In the world of email marketing, it appears to be taboo. As a result, finding email marketing case studies is difficult.

We've gathered 6 practical email marketing case studies to make it much easier for you to read stories about excellent email marketing campaigns. The following are the criteria we used to select the case studies:

• These are true case studies, not best-practice articles.
• To wow you, they incorporate real data/outcomes.

Let's get started!

6 Email Marketing Case Studies to Inspire You

1. Digital Marketer: Subject lines improved open rates by 3X.

Is it possible to triple your open rates every time you send out a newsletter?

Yes, it is correct. Digital Marketer was the one who did it.

The only surefire way to develop a long-term business is to have a responsive, engaging email list of consumers. You may not be able to create a long-term business if you simply focus on Google and organic search.

Digital Marketer is regarded as one of the most influential marketing blogs on the internet. The company says that once their emails get in recipients' inboxes, they make money. They don't do it for the money, though, because it would drive email subscribers away.

Instead, they use email to engage subscribers, teach them how to do something particular (for example, increase Facebook ad conversions), and build trust.

Digital Marketers can better understand their clients and prospects by sending millions of emails per month. This allows the organization to segment users based on their interests, target the exact answers they're seeking for, and provide incredible value that they won't find anywhere else.

Find out 5 more case studies here.