We live in a world that is obsessed with popularity. And we constantly "sell" ourselves: profile in social network - shop window, records - advertising text, and selfi - photo of the goods. Vanity Fair runs around the clock: it's important how you dressed, where you dined, with whom you met. The bloggers, whom nature has endowed with a pleasant appearance, are guaranteed the flow of likes. That, in fact, for which we post images. Lik or enthusiastically meaningless comment under selfi - virtual social stroking. In this way we receive confirmation that we are good, worthy of love, attention and respect.