EIP: big brands cooperate with the gaming industry

Modern computer games with fine-crafted graphics and extraordinary plots are a genuine art. Esports is an actively developing and diverse market but closed and unavailable to major companies. How to meet the needs of gamers? How to promote goods and services? How to design pricing policies? The developers of EIP knows the answers.

Figure 1. EIP is a platform for the direct interaction with the Esports market

The decentralized solution based on blockchain offers the market for the direct interaction of gamers and brands. Effective and fast smart contracts replace lost and expensive marketing research. EIP allows companies to work with the target audience: to use advertising campaigns, conduct polls, implement loyalty programs, present products online and offline. All these possibilities are accessible when purchasing tokens: the company passes the KYC procedure and use relevant functions. The blockchain reduces fees, excludes intermediaries and allows conducting an advertising campaign that meets any budget.

Figure 2. EIP excludes intermediaries from the interaction of companies and audience

How does the platform work?

The effective work is provided by the embedded artificial intelligence and flexible smart contracts easily adapting to any brands and terms of cooperation. There are six beneficial components of EIP.

Figure 3. The architecture of EIP

1. Rewards. There is a flexible system of rewards for members of the ecosystem encouraging them to visit the platform more frequently, get acquainted with new brands, pay attention to advertising. The developers of EIP engage in the technical part, while brands work with the target audience.
2. Loyalty programs. There are some smart contracts automatically sending tokens to permanent members of the platform. The tool is an advanced version of Rewards taking into account users' behavior.
3. Promotional offers are a ready "basis" for conduction of marketing campaigns (sales, seasonal discounts). A representative of a brand chooses the validity period and deposit the necessary number of tokens, the rest work is done by the blockchain.
4. Feedback is a tool for receiving feedback from clients of the platform. Users share their opinions about products and marketing campaigns and get rewards.
5. Minimal balance. The minimum threshold for participation in EIP depends on the parameters of each company, that's why the ecosystem is accessible to small business with minimum funds.
6. Safety of personal data. The encrypted data of users and companies is stored in blockchain and is fully protected against unauthorized access.

How is the ICO of EIP going? What will be with the project next?

The developers are planning to collect up to 60 million USD during two stages of the ICO. The Pre-Sale was going from June 15 until July 7, 2018. The Crowd Sale starts July 18 and lasts until August 8, 2018. Investments are accepted in ETH, BTC, Wire, LTC, XPR, DASH. The minimum transaction amount in each currency is 100 USD.
The working MVP is available on the official website. According to Roadmap the first applications working together with EIP will be released at the end of this year.

Website: https://eiplatform.io/
TG: https://t.me/EIP_ecosystem
BCT ANN: https://bitcointalk.org/index.php?topic=3331909.0
Author on BCT: Melnikof https://bitcointalk.org/index.php?action=profile;u=1152502