Now this is great stuff, to be able to paint a picture of real world use cases is a really going to get people thinking. The main way to get the word out is to educate the public on what the project is all about. This article does a fabolous job doing just that. I really enjoyed reading about the Ethical Issues regaurding AI, I believe the more it is used, the more this issue will arise. Time will tell how we exactly tackle it. But I think for the most part AI will be a huge benefit for the social structure if implementated correctly, which I believ Effect.AI is on a mission to accomplish.