Do You Think Your Business Makes The Cut? What makes a successful business card?
Professional business cards should be designed with the idea of attracting and acquiring customers to your product or service. These cards are visual representations of you and your business and it is essential that they portray a positive image.
Often, the business card is the only marketing tool used, especially for those just starting in business. Business owners usually think a business card can be created and printed on their own computer and that this will be a sufficient enough tool to get them noticed. Wrong. The truth is, a well-designed, quality card makes you and your venture look professional; a homemade card typically leaves the impression of an amateur taking a gable.
A FEW TIPS FOR BETTER BUSINESS CARDS:
Be original.
Obvious marketing suggests that your product stands out in a crowd, pleasing the audience as it does so. This is probably the biggest challenge when designing a business card to promote your work. Recently, cards have undergone a colour and size transformation. As a matter of fact, if you want to stick out in 2013, it might not be a bad idea to consider opting for an old school, standard-size, boring old white business card! – Simple is original!
Avoid flimsy cards.
The weight and texture of your card are just as important, if not more so than the design of it. Giving out a thin, flimsy card will give the impression that you put little thought and even less effort into the creation of it. Use top-quality card with a glossy or matte texture for a sharp look that will call your audience to action.
Basics are key.
It might seem unbelievable but many professionals fail to list necessary information on their cards. The foundational elements of a business card include name, title, company name and web address, and other contact information, fax number included. Tip: try not to add more than one phone number on your card as you do not want to cause confusion. A short and sweet tagline is also a keen idea!
A catchy phrase.
Obviously, your card should clearly state what you offer, but maybe that alone is not enough. When leafing through a pile of business cards 6 months from now, there should be a motivational tagline which supports what you do e.g. Award-winning products!
Do not underestimate the power behind a business card and what it can offer you. It introduces the personality and image of your business and can be the difference between success and failure!
Much love - @sweetpea
