Several methods of communication - the method of Monroe

in #education7 years ago

Each of us wants to be convincing, wants its voice heard. Many people try to learn to convince people, some people get it and others it can be very difficult anyway.

In the 30-ies of the last century Professor Monroe developed a technique of persuasion, which to this day can be used.

The first thing to attract people's attention: to use humor, rhetorical questions, lead the facts, in a word to seek the desires of their readers or listeners to listen to information.


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Of course first you need to make contact, to gain a bit of authority, to Express its purpose and to let people understand what they can expect next.

Try to convince the audience that the issue raised in your post, there can affect all. Try to clearly Express their thoughts, and in live communication actively use gestures, facial expressions, be confident in his every word.

Show and prove how you considered the problem that directly concerns them.
Then you should submit your solutions to the problem. To discuss them, to think of every possible details, to ensure that the public properly understand your position.

In the process of persuasion should be to summarize the above, to generalize the conclusions, the arguments from time to time to give an opportunity for reflection on the information received.

Do not forget about the alleged objections. There will always be someone who will disagree with your subjective point of view. Prepare counter arguments to parry.


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Next, a few words should be said about what will look like future if nothing is done. You should try to paint a realistic picture, and the more realistic it is, the greater the desire to act it will cause in humans.

You should always think about whether the public's motivation to perform those or other decisions. And for such purposes Professor Monroe suggested 3 methods that will help you to share your views and beliefs in communication.

  • Positive method: which detail you need to describe the entire situation as a whole, paying particular attention to the advantages of your idea.

  • Negative method: When you are in vivid colors to recreate the picture of how will look the situation, if your idea is rejected.

  • Contrast method: In which you will need to describe the negative picture first, and then move sharply to the positive outcome in solving the problem.


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The main thing is to aspire to provide a ready guide to action. Psychologists have repeatedly noticed that people tend not to do anything if they are just scare serious consequences (is not effective). When a person knows best proposed solution, it is much more likely to complete the task.

The methodology of Monroe's brief can be submitted in the form of theses:

  • Attention: you Have a problem! It is necessary immediately to decide.
  • The need: Allow me to reveal its essence.
  • Satisfaction: There is the perfect solution to your problem!
  • Visualization: If we implement my idea, here is what happens.
  • Action: You can help me make that happen?

The method Monroe can be applied today in communication, presentation, speech in front of an audience, teaching. Try out its efficiency and you...

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