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RE: Keep Them Pining: Generating Evergreen Content
I agree with you about evergreen content. It's so true. I'm curious about your comment that it's easier for creative writers. I think I know what you mean, but would be interested in hearing you elaborate on that point, @jrswab. Great post!
The reason I said it is easier for creative writers is due to the nature of a story. I can read a story from 100 years ago and get the same emotion and message that a reader on day one would have had. That is not to say that creative writing is easy just that it is evergreen by default most of the time.