Annex Digital Marketing
Annex Digital Marketing
Class–01: Digital Marketing Basics Introduction
• Intro with digital marketing.
• Intro with e-Commerce Marketing.
• Intro with Search Engine Optimization?
• Intro with social media marketing.
• How you will be benefited learning digital marketing?
Class–02: Using Necessary Tools
• How to use Free Communication apps and benefits.
• How to create Gmail Account and Mange Google Drive.
• How to create Dropbox account and manage it.
• Basic Photoshop Knowledge.
Class–03 : Digital & ecommerce marketing
• Advanced understanding on e-Commerce marketing.
• How does Annex Super shop work?
• How to make order in annexsupershop.com?
• How & where to collect ordered products?
• How Annex product delivery system work?
• How to create a customer profile with Annex?
• How to manage customer profile with Annex?
• How to contact customer support effectively?
Class–04: Search Engine Optimization
• What is a Search Engine?
• What is Search Engine Optimization?
• Why need Search Engine Optimization?
• How Search Engine Works?
• Using effective search queries and search operators.
• Basic concepts of a website promotion.
• SEO vs PPC
• Discussion on White Hat, Grey Hat and Black Hat SEO.
Class–05: Google Algorithm Updates
• Google Algorithm details & Recent Update
• Penguin
• Panda
• EMD
• How to recover from these updates
Class–06: Keyword Research and Analysis
• Introduction to Keyword Research
• Why need Keyword Research?
• Different type of Keywords and Example
• Keyword Density Analysis
• Using Seed Keywords
• Merging keywords suggestion using seed keywords
• Keywords Analysis Tools (Google AdWords, Word Tracker etc.)
• Search volumes (‘Broad’ versus ‘Exact’ keyword match)
• Practical on using Google AdWords Tool effectively
Class–07: Keyword Competition & Finalization of Keywords
• Keyword Competition Analysis (Manually)
• Competitors Keyword Analysis (SEMrush)
• Building a format for competitors analysis
• Practical Session
• Localized keyword Research
• Finding Long Tail keywords (ubersuggest.org, Google Search)
• Finalization of Keywords
• Internet Marketing and Direct Campaign
Class–08: On-site optimizations
• Benefits of Landing pages
• Domain & Hosting Selection Process
• Basic concept of Website Development Process
• Static vs Dynamic Websites
• Content Management System
• Essential HTML Tags for SEO
• Creating a search engine friendly website
Class–09: Content Development & Optimization
• Content is king
• Topics Idea generate & planning
• Index able content
• Content writing ideas
• Making content SEO friendly
• Effective title
• Original Content
• H1 H2 Tag use
• Internal Linking with (ra)
• External Link NoFollow,
• No follow, dofollow, noIndex, index
• Keyword Prominence, Proximity
• Keyword density
• Image alter tag
• Bold, Italic and other tag use
Class-10: Google Webmaster Tools & Analytics
• Working with robots.txt file
• Working with sitemaps.
• Create & submit XML sitemaps to search engines
• Google Webmaster Guidelines- SEO perspective
• Google Analytics
Class–11: Off-Page Optimizations
• Clear Concept of Dofollow & Nofollow backlinks
• Anchor text
• Search engine ranking factors (off page)
• Old and Traditional Link Building
• Recent Link Earning (Former Building) Style
• Social Bookmarking
• Relevant Directory Submissions
• Using Forum for SEO
Class–12 : Social Media Marketing
• Introduction to Social Media Marketing
• Necessity of Social Media
• Social Media Strategy
• List of Social Media and How its work.
• Social Media Marketing Content
• How Social Media is related with SEO?
• Social Media Triggers of SEO
• Social Media Ethics & social signal
Class–13: Social Media Marketing Facebook
• How do I create a business page on Facebook?
• How do you advertise on Facebook?
• Facebook page maintenance
• Facebook group maintenance
• Social Media best practices
Class - 14 : YouTube Marketing
• Introduction of Youtube
• How to create YouTube Channel?
• How to create Professional videos for youtube?
Class - 15: YouTube Marketing
• How to edit videos & sounds?
• How to optimize videos and submit into YouTube?
• YouTube videos for sales generation.
NB: To get Acknowledgement Certificate Participants must have
80% class attendance record.
Annex Digital Marketing Course
Brands Annex Worldwide Ltd
Product Code: Annex Digital Marketing Course
Availability: In Stock
৳6,000