The Autonomy and Freedom of choice are critical to our well being and choice is critical to freedom and autonomy. - Barry Schwartz

The more we get, The more we want. That is how the human psychology goes by.

Source

In my short life experience till now, I have seen the eagerness to get more and more among humans. The more choices we get we keep looking at something more better. Call it technology advancement, or the need to live a healthy life or luxurious slifestyle. Humans make the things more complicated for themselves.

Take into the consideration of owning a mobile phone. With so many features now available, still everyday people keep looking for some more added features as per their comfort and need.

Another example of clothing, currently there are many brands available in market. Each of them promises to be superior than others. Even a simple cotton Tee is priced differently with each brand's. But still many people are not happy and keep searching for some better option.

Source

With some destiny or choices made, I got some priviliges of spending time into city as well as village life. Both of them are two different ends. In my last one year stay in villages, I have observed people have limited themselves with very few things. Rural India does not have much option to go by. From cooking to clothing, they have not changed much. To my surprise ,"Jockey" the innerwear brands have not yet popular among villagers. Its not that they can't afford but they are happy with thier own choices.

Whilst in city, I get confused everytime I goes shopping. What to buy and what not to buy. I believe the more choice we are making is ultimately helping the manufacturers by stacking them more money. The demand for more is creating a healthy competition in market and making a hole in customer pocket.

Another concern to consider that , eliminating consumer choices may greatly reduces anxiety for shoppers. Ultimately, it's the consumer who need to restricts themselves from being a satisfactory customer to a greedy customer. They need to bring satisfaction at certain level which further help them make less choice and live life happily.

At the end, more choices always make people unhappy.

Stay Calm....

Keep Steeming...Steem On !!!

---

My Witness Votes
@firepower , @enginewitty, @blocktrades , @gtg , @helpie, @abit, @c-squared , @jackmiller, @ura-soul, @blockbrothers, @ocd-witness @bobinson, @jatinhota, @curie, @adsactly-witness, @therealwolf @patrice @reggaemuffin @c0ff33a @thekitchenfairy @drakos @roelandp @good-karma @yabapmatt @partiko @steemcommunity @qurator.

---

Namaste from @steemflow