REVOLUTION IN DATA GATHERING: PDATA

techblue (43)in #economy • 6 years ago

The developments in technology in the last century is increasingly high. Technology is now existing in every area of our life such as in our kitchen, in our living room, on the streets etc.

An area without technological equipment is no longer exists. Most of the tools and equipment we use in kitchen such as washing and dishwashing machines, in living rooms such as televisions, internet; many machines used in the offices, and many other products and tools are the products of technology. Many of them, in fact, make human life both easier and save us from wasting time.

Thanks to technology, our social consciousness is also increasing. People become more sensitive to the events surrounding them. Problems occurred in thousand miles away can be known at the same second by many people around world via mass media such as television, radio, internet.

The business world and finance are at the forefront of the areas where these changes are most felt. Small shops, small markets, boutiques, restaurants, bookshops and cafés are turn out to be shopping centers that have opened stores all over the world. Since the companies that seek the best service, the best price, the cheapest and the shortest time aspirations, are looking for a global marketplace, they are investing a lot of money in finding out what customers like and what they like as well as identifying customer target masses with field research. These companies, which focus on customer satisfaction, sometimes collect data by surveys and sometimes by different methods.

As many have said, “data is the new oil”. Before they plan to put a product on the market, companies analyze the needs the target market. The most important factor here is the data gathered with a reliable, valid and correctly scaled research methodology. This actually ensures that a correct roadmap is formed. However, this reliable data is not always easy to gather. Companies that offer and sell this data may not have collected this data correctly. The Opiria approach that came into play at this stage is to solve the existing data related problems through a safe and transparent platform. Here, Opiria will provide profitable control over consumers' data while fulfilling this objective, will eliminate the need for intermediaries in the processing of aggregated data, and will allow the firm to access real and correct data without violating data confidentiality. The working principle is illustrated below.

In short, tokens in the PDATA platform will add value to the value provided by the customers. In addition, the process of obtaining data from customers involves a very simple algorithm that begins with adding this account, which creates its own data by creating a profile in Opiria. Users with a profile in Opiria have the freedom to choose the data they want to hide and the data they do not need to hide. As a result, firms ask for information from customers and, in case of agreement, a smart contract is made between the two parties. Following this contract, the customer will receive the PDATA token and the PDATA will have the right to receive the customer's data. If you want to read more about PDATA please visit web page from https://opiria.io/ and white paper from https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf

Operia targets an estimated 2 billion people who has internet access. This platform is a new revolution in market research without geographical boundaries, time and space concepts. Apart from being a finished product at a point that makes Opiria different, the fact that many companies under Fortune 500 such as BMW, Audi, Mercedes, Intel, Volkswagen, Nissan are providing the data does not need to mention other words in terms of trust and institutionalism.

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