Documenting More Shrinkflation

$4 still buys a bag of chips here in BC Canada. The product is the same, but every few months, the size of the bag subtly changes.

Ignoring the French on one of the bags (we have two languages on a lot of our packaging in Canada), it won't take you long to spot the difference.

Here they are up close:

That's the old bag, in use until very recently. 220 grams.

And there's the new bag, at 212 grams. Same product, same price, but now with one handful of chips less.

The pricetag is the same but you get less. Shrinkflation is a common (if you know where to look) sign of price inflation. Companies don't loudly advertise they're doing this, because it's sneaky. It's harder to spot than normal food inflation, where the size/amount stays the same while the price goes up.

At 60 cents for each little slice of bread, a peanut butter sandwich is no longer a cheap option!

Shrinkflation is showing up and impacting us all, but it's insidious, so you have to be watching closely or you won't notice your grocery funds aren't going as far.

DRutter