You are right to a great extent. I mostly like to spend money on doing stuff with them rather than having things for them. Their dad and the grandparents collect more than enugh kids junk to clutter up the house. But, what you said made me think of a big display of bouncing balls that my boy just had to have one of when he was about 6. At first, I was impressed too. Then I asked him why it was better than the bouncing balls he already had taking up space in his room. He didnt know, but he was sure it was. So I explained about the marketing and contrasting colors and how once he had it home with the rest of his stuff it wouldn't be any better than the ones he already had. He didnt believe me that that wasnt the bestist bouncing ball in the whole wide world. So I bought it for him, and let a couple days go by. Then before I needed to go back to the same store I made a point to play with several of his balls in the yard first, including that one with him. At the store, when we got to that display, I stopped and he stopped. I knew he was thinking about it and he knew I was too. Then he admitted, it was the presentation and not so much the ball it's self. Not exactly the same thing. My bigger problem is I spend all my time on them and not much time where I could be making more cash. But then again, I did pay twice what a Fidget Spinner was worth, in BTC, to be sure to get them before school let out. So, there's that and you probably have a good point.