After all I think of it this way, there are two primary legal entities in the labour market, businesses and people; only one of those entities feels hunger, pain and dis-appointment. I think then extracting which should have ethical priority is not a difficult decision. Businesses have an ethical duty to the society within which they operate, they exist only to benefit people; the concept that businesses occupy a state of having more rights than people is wrong, and they do not exist purely to create profit.