People should at least (start with) eliminating dairy and beef from their diet. Those are huge, intelligent, emotional beasts that are a very inefficient, polluting way to eat. Why can't people go dairy free at least, they think they have to go fully vegan forever or else they can't start, and not starting is really where they're failing. A lot of people stop eating meat and then dairy later but they should do it the other way around especially since there's like 20 types of vegan milk on the market now.