What to sleep? Get up. Hey! China's "Night Economy" is so hot!
"No. 388 for dinner!" After a loud cry, a bowl of fans wrapped in tinfoil was brought to the table. At 9 p.m., the snack bar in Beijing ushered in a peak of passenger flow. In the small space, a few small tables were full of customers, and later customers needed to queue up.
"The busiest time in the evening, when the closing time can sell more than 600 orders." Waiter Wang Hui (not her real name) was wearing a trickle of sweat on her face. "When people relax after work, it's the busiest time of the day. Watching everybody eat happily, I think it's worth it! "
Night economy refers to the economic and cultural activities from 18 o'clock to 6 o'clock in the morning the next day. Over a period of time, in the new round of consumption promotion policies issued by Beijing, Shanghai, Jinan, Tianjin and other cities, "night economy" as a new point of consumption growth has appeared frequently: Beijing has built "night capital" landmarks in Qianmen, Sanlitun and other places; Jinan has promoted the development of moat and Daming Lake night cruise boat projects; Shanghai has promoted the development of "night capital" landmarks. The introduction and cultivation of immersive drama, musicals, operas and other night cultural and artistic projects...
Behind the steaming night consumption is the growing "night light clan". Among them are "earning hard during the day and spending hard at night", as well as chefs, cinema staff and takeaway boys who provide catering, entertainment and distribution services late at night.
In the memory of Ms. Minwang of Hangzhou, at night, she went to Wushan Night Market with her parents. Nowadays, there are more and more places for entertainment, leisure and shopping at night, which she feels is inseparable from the development of the city and the improvement of supporting facilities.
In the early morning, Xiaoguan, a takeaway from Gansu Province, grabbed a bowl of beef noodles from a restaurant in Beijing and rushed to the customer's home. Soon, the steaming bowl of beef noodles was delivered to customers. Although it was late at night, Xiaoguan was still busy, delivering more than 10 orders from 0:00 at night to 2:00 in the morning.
"Night life in the city is getting richer and busier." In Xiaoguan's view, he also belongs to the "Night Lighting Family": at night, when the screen of the mobile phone shines, the order comes.
Online, "night economy" hot phenomenon is also significant. Alibaba Group's "Night Economy" report recently showed that Taobao reached its peak from 21:00 to 22:00; after 21:00, the consumption of takeout catering in second-tier cities grew fastest, especially in suburban areas, which exceeded that in central urban areas; from 19:00 to 21:00, the peak of the performance was Beijing, Shanghai, Tianjin and Chengdu. Cities with developed cultural infrastructure, such as Hangzhou, are the most active.
"Whether it's a'night-light'consumer or a service provider, they are the creators of a vibrant domestic market." Professor Tang Dynasty Jian of Zhejiang Industrial and Commercial University said.
According to the latest data released by the National Bureau of Statistics, consumption contributed more than 60% to economic growth in the first half of this year, and the first driving force was strong; the "night economy" has become a new growth point in the consumption field. Many experts believe that the development of night economy is not only an economic proposition, but also a governance test.
Zhao Ping, Director of International Trade Research Department of China Institute for the Promotion of Trade, said that as a natural extension of the daily economy, the night economy should coordinate with the daily economy to encourage people to improve themselves and relax in the night economic activities.
Pu Cunxin, an actor at the Beijing People's Art Theater, said that more and more people have come into the theatre at night and regarded the appreciation of elegant programs as a habit of life. "There are many ways of city nightlife, but cultural embellishment can make city nightlife more tasteful."