According to Adobe Analytics, holiday shopping on Cyber Monday broke existing records, with consumers spending US$9.4bn, a 19.7% increase yoy.
Notably, mobile transactions reached US$3.1bn, recoding the highest yoy growth ever recorded for this date.
Analysis and Comments
In a way the newsflow speaks for itself. It is clear that the trend to online is continuing and that the main driver continues to be mobile.
While some of the shift is about price discovery, there is also a big role for convenience, as highlighted by the comments around the importance of one day shipping & work being done on payment systems.
One question the shift to online raises is what does it mean for margins
While the outlook may be depressing, it worth highlighting that analysts still expect margin erosion to continue as store lfl declines continue.
